Launching soon across the Northern Rivers — bookings open 24/7Launching soon · bookings 24/7
About WhiBlu · Launching soon
About WhiBlu — Moving Communities Forward
WhiBlu was founded on a simple observation: the Northern Rivers deserved a transport service built for the way this region actually lives — and nobody was building it.
Big-city rideshare apps treat regional towns as an afterthought. Traditional services haven't
always kept up with what riders now expect — fares you can see upfront, drivers you can track,
bookings that take seconds. WhiBlu International Pty Ltd was created to close that gap,
starting right here in Lismore and the Northern Rivers, and we're launching soon.
We're not a fleet company. WhiBlu is a platform that connects riders with accredited local
drivers who use their own vehicles, identified by WhiBlu Point to Point Transport signage.
Every driver holds a full licence, passes a police check and carries proper insurance, and
the platform operates under NSW Point to Point Transport authorisation.
Six principles, and the reason each one is on the list.
Community first
People and communities at the centre of every decision.
Trust and integrity
Honest fares, transparent operations.
Reliability
Turning up when it matters most.
Innovation
Technology that makes riding easier, not harder.
Growth
Creating value and opportunity across the region.
Safety and respect
The highest standards for riders, drivers and staff.
The vision
Beyond the ride
Transport is where WhiBlu begins, not where it ends. Our vision is a family of trusted
community services across the Northern Rivers and, in time, NSW and Queensland — moving
communities forward in more ways than one.
WhiBlu is led by its founding director and a small local team based in Lismore.
We're new, and we're honest about that — what we bring is a clear standard for how regional
transport should work, and the accountability of neighbours serving neighbours.
